Beyond the Playroom: Bluey’s Unexpected Impact on Mental Health

How a Children’s Show is Helping Teens, Adults, and Professionals Cope

Derek E. Baird, M.Ed.
1 min readSep 17, 2024

Bluey, the heartwarming Australian animated series, has captured the hearts of children and adults alike. While often seen as a show for young viewers, its impact extends far beyond the playroom.

Many teens and young adults I’ve interviewed during and after the pandemic cite Bluey as a lifeline that helped them cope with the challenges of that time. Its gentle storytelling and relatable characters provided a much-needed escape from stress and anxiety.

But it’s not just teenagers who are finding value in Bluey. Mental health professionals are also discovering the show’s therapeutic potential. At the 2023 Behavioral Health Tech conference, Bluey was mentioned as a tool to help practitioners cope with the demands of their work.

Kelli Dunlap, PsyD, and Rachel Kowert’s book, “The Psychgeist of Pop Culture: Bluey,” delves deeper into the show’s psychological themes and emotional impact. It explores how Bluey can be a bridge between parents and children, offering a shared experience and valuable life lessons.

Youth media can be a powerful tool for learning, growth, and emotional wellbeing for people of all ages, as demonstrated by the popularity of shows like Bluey.

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Derek E. Baird, M.Ed.
Derek E. Baird, M.Ed.

Written by Derek E. Baird, M.Ed.

Minor Safety Policy | Trust & Safety | Digital Child Rights + Wellbeing | Youth Cultural Strategy | Author | 2x Signal Award winning podcast writer & Producer

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