Take it Down Act: A Critical Step Forward in Protecting Children’s Rights

Proposed Federal Law Takes Aim at Digital Exploitation, Sextortion, and AI-Generated Deepfakes

Derek E. Baird, M.Ed.
3 min readDec 18, 2024
Photo by Steinar Engeland on Unsplash

In our rapidly evolving digital landscape, children and teens face unprecedented threats to their safety and wellbeing.

The TAKE IT DOWN Act represents a significant advancement in protecting young people online by establishing mandatory reporting requirements for online platforms to protect minors from sextortion, AI-generated nude images, and digital exploitation.

This comprehensive approach punishes perpetrators, empowers victims, and places clear responsibilities on platforms to swiftly remove traditional and AI-generated content, providing an essential framework for protecting teens.

Background: The Rising Threat of Sextortion

With the FBI reporting over 13,000 cases of online sextortion in just 18 months (October 2021 to March 2023), affecting more than 12,600 victims — primarily boys — resulting in at least 20 suicides, this legislation arrives at a critical moment.

The rise of AI-generated deepfakes has added another layer of urgency to addressing these issues. According to Thorn, boys aged 14 to 17 are often manipulated into sharing sexual images after receiving intimate imagery from the perpetrators.

Key Provisions of the TAKE IT DOWN Act

  • Mandatory removal process implementation
  • 48-hour takedown requirement after valid requests
  • Clear, accessible reporting mechanisms
  • Plain language notice of victim rights
  • Obligation to remove identical copies

Victim Protection Process

  • Direct reporting capabilities
  • Authorized representative options
  • Clear documentation requirements
  • Protection for both authentic and AI-generated content

Impact on Children’s Rights

The Act strengthens several fundamental children’s rights:

  1. Right to Protection: Creates a more robust safety net against online exploitation
  2. Right to Safety: Establishes clear accountability for platforms
  3. Right to Digital Wellbeing: Acknowledges children’s need for safe online spaces
  4. Right to Support: Ensures faster response to potential threats

Current Status

The TAKE IT DOWN Act has gained significant momentum in Congress during 2024. Following its introduction in the Senate (S.4569), a companion bill (H.R.8989) was brought to the House on July 10, 2024, demonstrating growing bipartisan support for addressing digital exploitation.

The bill passed the Senate with an amendment by voice vote, and on December 4, 2024, it was sent to the House for review.

The bill’s progress reflects increasing recognition of the urgent need to combat nonconsensual intimate imagery sharing, mainly as AI technology makes creating and distributing deepfakes more accessible.

When passed, the TAKE IT DOWN Act would establish criminal penalties of up to three years imprisonment for offenses involving minors and create a mandatory 48-hour takedown requirement for platforms, marking one of the most comprehensive legislative responses to digital exploitation.

Digital Exploitation, Sextortion, and AI-Generated Content

Working with other legislative efforts, the TAKE IT DOWN Act and the REPORT Act create a more robust framework for protecting young people online.

As platforms implement these requirements, we should see improved threat response times and better coordination in protecting vulnerable teens from digital exploitation.

Related

🔸FBI: How We Can Help You > Sextortion

🔸NCMEC: Take It Down: This service is one step you can take to help remove online nude, partially nude, or sexually explicit photos and videos taken before you were 18.

🔸Prioritizing Responsible Use of AI in Children’s Technology

Derek E. Baird, M.Ed., is the former Chief Youth & Privacy Officer at BeMe Health. He is the author of The Gen Z Frequency, available in English, German, Vietnamese, Ukrainian, and Chinese editions on Amazon, Blinkist, or wherever you buy books.

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Derek E. Baird, M.Ed.
Derek E. Baird, M.Ed.

Written by Derek E. Baird, M.Ed.

Minor Safety Policy | Trust & Safety | Digital Child Rights + Wellbeing | Youth Cultural Strategy | Author | 2x Signal Award winning podcast writer & Producer

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