What Public Media Can Learn From Gen Z

I’m pleased to share that I’ve written a new piece, Widen the Welcome: How Public Media Can Connect with the ‘Missing Middle’ for the Joan Ganz Cooney Center at Sesame Workshop.

One of the primary lessons from the latest Cooney Center’s landmark research report, The Missing Middle: Reimagining a Future for Tweens, Teens, and Public Media, is that public media can look to the content created by Gen Z, streaming networks, and commercial media as examples of how to connect with the missing middle.

In my Cooney Center piece, I share my thoughts on how public media can widen the welcome to the ‘Missing Middle’ next-generation public media viewers through cultural alignment, co-creation, and inclusion.

The key to earning the trust of Gen Z audiences is rooted in listening, acknowledging their life experiences, sharing stories that mirror their lived reality, and creating content that widens the welcome to public media through representation and inclusion to viewers of all races, abilities, genders, ethnicities, and orientations.

You can read my full article here.

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Chief Youth Officer | Kids & Teen Culture, Content & Community | Kids Privacy | Author “Gen Z Frequency” | Kid/Teen Mental Health + Digital Wellbeing |

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Derek E. Baird

Derek E. Baird

Chief Youth Officer | Kids & Teen Culture, Content & Community | Kids Privacy | Author “Gen Z Frequency” | Kid/Teen Mental Health + Digital Wellbeing |

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